All homes are smart homes
Whether by design or coincidence, if you’re reading this you probably live in a smart home. You probably have a home network, a router and Wi-Fi, connected to your computer, your phone, and/or your tablet. Maybe you have a smart TV, a smart watch, fitness devices, or a digital assistant. Perhaps you have a smart security system, a doorbell camera, a smart thermostat, or water-use monitors. All these things are reflections of a smart home, and all these things talk to the cloud to help make your life easier or safer or more entertaining.
Smart devices are touches of convenience across every aspect of our lives. And they’re becoming more popular, more common, and more readily available.
To begrudgingly reference the pandemic, the past couple of years have really accelerated the growth of smart homes. Covid brought work home, it turned bedrooms into offices, and it digitized all aspects of our lives, from shopping to medical care.
According to a 2021 Deloitte U.S. household survey, the start of 2021 saw 55% of households have someone working from home and more than 50% of adults had virtual doctor visits. The percentage of homes with smart devices reached 66%, with individual households averaging 25 connected devices, and the types of available smart devices increasing in turn. Finally, Deloitte cited that 39% of homes paid to increase internet speeds. A sign that the smart home is here to stay.
For most of human history (we’re not historians) things have had a consistent pattern: make a home, put your stuff in it, secure the home. Whether it’s a cave or a four-story townhouse, the checklist was the same: protect the inside from the outside. And the smart home is no different, you want to protect the inside from the outside, it’s just that the inside is unlike anything we’ve seen before.
The smart home is full of your information. Combined, your devices share information with the cloud all day every day. Information that can be accessed remotely. Information that can be sent to the wrong places. Information that you can’t see, that you probably aren’t keeping track of, information that you might not even know exists.
A home needs security. A smart home needs intelligent security.
Our goal is to provide user privacy and security to everyone living in a smart home.
Our goal is to make every smart home an Everything Set home.
The Everything Set home understands its smart devices. It knows how much they’re sharing and where that information is going. Everything Set does for your smart devices what your alarm system does for your property.
By monitoring the data patterns of your devices’ outgoing communications (anonymously, we don’t look at what they’re saying, just how much and how often), our AI develops individualized device profiles. These device profiles, based on thousands of unique behaviors and patterns, enable us to alert you to any anomalies in your network. This could be anything from a device sending information to a bad IP address or signs of a data leak. We can then block this device until it is reset and secured, then provide ongoing analysis to ensure the problem isn’t ongoing.
If you’re interested in this kind of thing, our app provides insights on all of your devices, all of the time. And, if you’re not, you can always just check your Everything Set score which gives you at-a-glance feedback on the health of your smart home. It’s super simple. Or you can just completely ignore us and only engage with our app if we have to send you a security alert.
During our year-long beta, 160 smart homes became Everything Set homes. We saw, on average, 22 connected devices per household, ranging from 5 to over 70! Here’s a rundown of the device categories we saw the most often:
7 mobile and computing devices (smartphones, laptops, tablets)
6 entertainment devices (smart TVs, speakers, media players, consoles)
4 smart home devices (voice assistants, security systems, smart thermostats, doorbells, smoke detectors, light bulbs. switches)
2 network devices (routers, mesh nodes, extenders)
1 productivity device (printer)
1 health and fitness device (exercise equipment, fitness trackers)
1 appliance (smart water heaters, washers, refrigerators)
In total, we kept track of over 4,000 devices over the past year, 413 of which were unique.
Here’s to the next 4,000!